A poetry magnet set is a collection of individual word-tile magnets, each a separate flat magnet printed with a word or short phrase. The tiles stick to any metal surface and can be rearranged freely by anyone who encounters them. Unlike a standard flat fridge magnet, the tiles don't stay in one position. They get picked up and arranged repeatedly, keeping the set in active use. The brand logo and contact details appear on a dedicated header tile within the set, sitting alongside the word tiles without competing with them. Sizes run from 95×95mm compact sets through to 297×210mm, with larger sizes containing more tiles. Australian Made options are available.
Poetry magnet sets distributed to households by an insurance company go on the fridge and get touched and rearranged regularly by adults and children alike, keeping the logo in view long after most other giveaways have been set aside or discarded. That's the kind of repeated daily engagement with the brand that a logo-only flat fridge magnet simply doesn't generate.
Full colour digital print covers each tile in the set. Word tile counts increase with the size of the set chosen. MOQ is 250 units, from 49 cents per unit at volume.
Good to Know
Where does the brand logo appear on a poetry magnet set?
The logo and contact details appear on a dedicated header tile that's included within the set alongside the word tiles. This means the branding travels with the set and remains visible on the surface without occupying the face of every word tile, keeping the tiles themselves as usable words rather than branded surfaces.
Can the word selection be customised?
The word tiles in a poetry magnet set can be customised to include words or short phrases relevant to the brand, the audience, or the campaign. A standard word selection is also available for straightforward orders where custom word content isn't needed, which can simplify the artwork process and shorten production time.
What size should be ordered for a direct mail campaign?
Compact sizes starting at 95×95mm are well suited to direct mail because they're flat and lightweight, fitting inside a standard envelope without adding significant postage cost. Larger sizes offer more word tiles and greater visual presence on the fridge but add more weight and require a larger envelope for distribution.
How does a poetry magnet set differ from a jigsaw magnet?
A jigsaw magnet is a single image cut into interlocking pieces that assembles into one complete picture. A poetry magnet set is a collection of separate word tiles rearrangeable into any combination of words and phrases; the two products suit different campaign objectives.
