Cut-out frame magnets and border frame magnets are the two configurations in this range. A cut-out frame is a flat printed sheet with an aperture that sits over a photo on the fridge or holds a photo behind the frame face. A border frame magnet carries a printed frame design around a central photo area. Both configurations carry full colour digital print across the frame surface, so the brand and artwork run across the entire printed border. Shapes include ovals, rectangles, squares, and shaped frames. Sizes run from a compact 95mm square through to large landscape formats at 210mm wide. The full colour print surface allows photographic artwork, gradients, and multi-colour designs to reproduce accurately.
Photo frame magnets stay on the fridge because the household put a photo in them. Removing the magnet means losing the photo display, which is a different dynamic from a plain printed magnet that gets replaced without much thought. The longer a photo stays in the frame, the more times the printed border gets read by anyone who opens the fridge or visits the household.
Most styles in this range carry Australian Made status, with production in Australia across the cut-out and border frame formats, so there's no overseas production delay for orders on these styles.
Good to Know
What is the difference between a cut-out frame and a border frame magnet?
A cut-out frame is a printed sheet with a hole through the centre, sitting over a photo on the fridge or holding one behind the face. A border frame has a printed frame design with a photo area where a photo is placed in front of the magnet surface.
How does full colour digital print work on a photo frame magnet?
Full colour digital print reproduces the full artwork across the printed frame border, including gradients, photographic imagery, and multi-colour designs. The print covers the entire frame area rather than a single position, so the brand runs across the whole border rather than as a spot print.
What shapes and sizes does the range cover?
The range covers oval, rectangle, square, and shaped frame options, with sizes from a compact 95mm square through to large landscape formats at 210mm. Smaller styles suit mass giveaway runs where cost matters, while larger styles give more surface area for artwork and a more prominent fridge display.
Can a photo frame magnet be used as a direct mail piece?
Smaller photo frame magnets sit within standard postage weight limits and suit direct mail campaigns where the household receives a branded frame with a prompt to insert their own photo. The full colour print surface makes the piece visually engaging in the letterbox before any photo is added.
