BIC Pens

BIC has been making pens since 1945 and the brand carries a recognition that no generic promotional ballpoint can replicate. When someone picks up a BIC, the quality and reliability are expected rather than hoped for. The BIC Clic and BIC Clic Stic are the two most ordered styles, both retractable ballpoints with a click mechanism, a lightweight barrel, a break-resistant clip, and a print area along the barrel for the logo. The Clic Stic offers over 200 barrel and trim colour combinations. BIC Ecolutions pens are made from 65% pre-consumer recycled plastic for organisations with sustainability commitments. Beyond ballpoints, the range also covers rollerballs, gel pens, highlighters, markers, and stylus pens.

A national retailer ordering for its 180-store network specifies BIC Clic Stic pens for every service counter because it's a pen that staff and customers both recognise and respect without thinking about it. When a customer picks it up to sign a form or note down a reference number, there's no moment of uncertainty about whether it will write. It's a BIC.

All styles can be printed in spot colours or with full colour digital print for detailed logos and colour artwork. Screen printing covers up to three colours on the barrel.

Good to Know

Why do buyers specify BIC over other promotional pens?

BIC has been the benchmark for reliability since the 1940s, and the brand recognition means a BIC signals quality to whoever picks it up. The Clic Stic writes approximately 1.2 miles, so it keeps delivering the brand impression long after the event.

What is the difference between the BIC Clic and the BIC Clic Stic?

The BIC Clic is a retractable ballpoint with a reliable medium tip suited to everyday use, while the BIC Clic Stic offers a more refined barrel profile with over 200 colour combinations. Both carry the same BIC ink quality; the Clic Stic simply offers more colour flexibility.

What are BIC Ecolutions pens?

BIC Ecolutions pens are made from 65% pre-consumer recycled plastic, making them the eco-responsible option within the BIC range. They write identically to their non-eco counterparts and carry the same BIC reliability, with the addition of a recycled content credential that suits organisations with green procurement policies or sustainability reporting requirements.

What is the minimum order?

Most styles start at 500 units, with some styles starting at 250 units. Regular production takes 5–10 business days from artwork approval.