Inflatables create physical presence for a brand in situations where most promotional products can't. Crowd-held cheering items including hands, fingers, flags, pennants, bats, and hammers suit sporting events where the logo gets lifted above the crowd. Beach and pool items include confetti beach balls, drink coasters in sports ball shapes, swim rings, and a floating pool chair suited to summer events and outdoor activations. Novelty and animal shapes including dolphins, sharks, flamingos, cows, monkeys, rubber ducks, and crayon inflatables suit children's events and campaign-specific giveaways. At the upper end, branded PVC furniture including chairs, ottomans, lounge chairs, and sofas suits activations and pop-up spaces. Printing applies a logo to a defined area on the PVC surface. Sublimation wraps colour across the full surface of the item.
A crowd-held inflatable reaches everyone around the person holding it, not just the one recipient. At a stadium or outdoor activation, a single handed-out item produces brand visibility across a wide section of the crowd rather than a single impression, which means the cost per brand contact across the day is significantly lower than for almost any other item distributed at the same event.
Sublimation on inflatables bonds colour into the PVC surface across the full shape rather than within a defined print patch, suited to designs that need all-over coverage or artwork that wraps around curves.
Things to Know
Which inflatable types work best at sporting events? Crowd-held items like inflatable hands, hammers, bats, and flags are designed to be raised and waved, so the logo travels with the holder and gets seen by the crowd around them. Pennant inflatables suit club and sponsor branding where supporters want something to carry that marks their allegiance.
What is the difference between printing and sublimation on an inflatable? Printing applies a logo to a defined surface area and suits single- or two-colour designs where the branding occupies one section of the item. Sublimation bonds dye into the PVC across the full surface, allowing all-over colour and designs that wrap the entire shape.
Which items suit a summer outdoor event or beach activation? Confetti beach balls, sports ball drink coasters, swim rings, and a floating pool chair all get used during the event rather than stored away, which keeps the brand visible to everyone present throughout the day. Animal shapes and novelty inflatables also work well at outdoor events where the physical form of the item attracts attention.
What are branded inflatable chairs and sofas used for? Inflatable chairs, ottomans, lounge chairs, and sofas suit brand activations and pop-up spaces where the physical environment carries the brand. Guests use the seating throughout the event and the logo is visible to everyone in the space from open to close.
