Top Promotional Products For The Insurance Industry
In this blog, we are going to focus on some of the top trends for promotional products that insurance companies and agents can use to advertise their services to clients. Let’s be honest – everyone loves a freebie – so we thought we’d list some products that would be hard for them to ignore. These gifts can help alter a person’s perspective on a company, reinforce their loyalty to a brand or be a basic reminder of contact details.
Let’s start with an obvious tie-in to insurance and that is numbers. What better way to promote through numbers than a calculator? They are a practical gift that any recipient would keep and use later. Whether it is on their desk, or in their drawer, you know it is not an item they will throw away and every time they use it, it will remind them of your company.
They may seem boring or overused, but promotional pens are still one of the best promotional gift items you can give. Pens are always used and always appreciated. For the so-called “paperless” society we live in, how many times in a day are you still reaching for a pen. It could be just your logo and website printed on the pen, or if you need to add a lot more information, try a banner pen. They are terrific value with a huge branding area on the pull-out banner section. They are also very affordable when bought in bulk, so they are perfect for high volume marketing campaigns such as networking or trade show events, or for mailing campaigns.
Next is the humble fridge magnet. Such a simple promotional item, but they make perfect sense. Hand someone a business card, or drop a business card in the post and most people will take one glance – if you are lucky – and then throw it out. Do the same, but make it a magnet and people are much more reluctant to throw them out. If it is something they think they will use, they are likely to either put it on their fridge door or the side of the filing cabinet by their desk. Magnets give a large branding area that you can fir a lot of information on and bought in large quantities you can get them very cheaply.
Next is something with a tie-in to money and that is a wallet or travel wallet. On any given day people will either reach for their wallet or reach for their mobile phone to make payments. You can either give a wallet for them to put all their valuables into or else give them a silicone wallet they can attach to the back of their phones to hold a few credit cards and cash. Perhaps for people who take out travel insurance, they would make a nice gift with purchase, or you could use them as freebies to attract people to do business with you.
The above are just some of the products that insurance companies can use to help promote themselves. You’ll find over 14,000 other ideas on our website. You can either browse through categories or if you are confused and are not sure what would work best for your insurance business, contact us and one of our friendly sales team would love to help.