The Top 5 Tips for Choosing the Right Promotional Products
Promotional products are popular promotional tools because they’re useful and cost-effective. Your logo will be seen by hundreds of people when you give out custom pens, keyrings, lanyards, etc, even though they only cost a few dollars to buy.
However, the sheer number of options on the market makes choosing the right one difficult; how do you know that you’re picking something that your audience will like?
Fortunately, there are many different factors to consider when choosing which promotional product to use as your business promotion; learn about these tips for choosing the right promotional product in this helpful guide:
1. Does it fit your company branding?
As a business, one of your primary goals is to market your brand. With that in mind, it’s important to consider how an item will fit into your company branding scheme. In other words, whether an item is effective as a promotional product is directly related to how well it fits your brand.
2. Is it useful?
This is one of your primary concerns. If it’s not useful, then no one will use it. If people don’t use it, you won’t get much ROI. Some promotional products do get used, and others collect dust on shelves.
Be honest; if you think it might collect dust because it seems useless to most people or doesn’t seem interested in getting a second item, then maybe those are good indications that they wouldn't want another one.
3. Is it something customers will use every day?
This may seem like a no-brainer, but you might be surprised. Coffee mugs and bags aren’t exactly going to get used daily; they’re cool promotional products, and that means they’re great choices.
Think about how much time your target customers will spend with your promotional product in their hands — because if it's not every day, maybe you should rethink what you're handing out.
4. How long does it last?
It’s not enough to choose a product based on appearance alone. You also need to consider things like size, material and durability. For example, if you select a promotional product that’s too large or heavy, it won’t be useful to your client. More than that, you could hurt their feelings — and your image.
On the other hand, if you give them something that lasts just long enough for your logo to wear off or get scuffed up, they probably won’t view it as an effective way of promoting their business. Make sure you think about this factor before selecting a promotional product to ensure it'll work best with your customer base.
5. How much does it cost?
A $40 gift card isn’t always better than a $20 t-shirt, no matter how much you pay for them. Factors such as cost, size and quality are all important when choosing a promotional product that works well with your brand. For example, if you own a burger joint and want to promote your business by handing out fliers on oversized key chains, it’s probably not going to work as well as something like sunglasses or key fobs. Before selecting any product, think about who will receive it and what they might expect from your company in terms of quality and performance.