4 Ways Promotional Lanyards Can Boost Your Brand Awareness
Promotional lanyards are an increasingly popular marketing tool, and it’s easy to see why they’re so popular. They’re versatile and inexpensive, and they help you to get your name out into the world. Unobtrusively, most competitors don’t even notice what you’re doing until it’s already too late. So, you will have the advantage of taking your brand ahead of competitors.
Want to start increasing your brand awareness today? Then there are ways promotional lanyards can help you with that:
1. Give them out at events
You may think that promotional lanyards are only for construction workers, but they have many uses in various industries. You can use them to help promote your brand or business by handing them out at trade shows, conventions, networking events, etc. They’re cheap, lightweight and instantly recognisable. A custom lanyard with your logo will make people notice your brand, so consider handing some out at an upcoming event or conference to start creating a buzz around what you do and how you stand out from other businesses.
2. Put a picture on it with a catchy caption
One of the simplest ways to boost your brand awareness is to put a picture on it. We’re not just talking about putting your logo in a big spot. Use images relevant to your business or industry, and place them strategically—these pictures will do more than just make for a good photo option; they can help you create relationships with potential customers, show off your expertise and even establish you as an authority in your field.
3. Have an online contest with them
The most obvious way to market your business and keep it in front of customers is to hand out promotional products and samples. When you do so, try to mix things up by placing your logo on lanyards, keychains or other items that will get attention and show off your brand. If you’re looking for a great way to get creative with branded merchandise, try customising items like pens or USB drives with multiple uses. The best part is when people use them, they’ll be reminded of your company every time.
4. Add it to marketing collateral
Promotional lanyards help give your business brand visibility from conferences to health fair giveaways at every event. The right lanyard can bring more people into contact with your logo, website and/or contact information, making you look like a trustworthy professional who people want to work with. These benefits are especially important if you don’t have a large marketing budget or prefer to rely on word-of-mouth marketing techniques.
Overall, there are a lot of advantages to promotional lanyards. It’s easy to see why so many businesses use them in their marketing campaigns — and why you should consider them for your next campaign too. If you’re looking for an affordable, practical tool to attract attention and boost brand awareness, look no further than custom lanyards. Contact us today for the best prices.